App Redesign

Art Direction

Project Overview

For this project, I took a website with a notoriously difficult user experience and redesigned it as a streamlined mobile app in Figma. Applying what I’ve been learning in my media technology classes, I focused on identifying the specific pain points that made the original site frustrating and engineered a more intuitive flow for a smaller screen. My goal was to turn a cluttered, confusing interface into a functional tool that prioritizes the user’s needs without losing the brand's identity

For the visual direction, I chose to lean into the existing Toronto Cupcakes brand identity while modernizing the overall flow. I kept their signature color palette to ensure brand recognition was immediate, but I paired it with playful script typography to lean into that classic, fun bakery aesthetic. This balance allowed me to maintain the "sweet" personality of the shop while using a cleaner, more structured layout in Figma to solve the navigation issues of the original site.

Toronto Cupcakes

Art Director

Nov 2025